{"id":1077,"date":"2010-08-21T16:32:39","date_gmt":"2010-08-21T20:32:39","guid":{"rendered":"http:\/\/nickm.com\/post\/?p=1077"},"modified":"2010-08-21T16:32:39","modified_gmt":"2010-08-21T20:32:39","slug":"tv-audiences-heres-pole-position","status":"publish","type":"post","link":"https:\/\/nickm.com\/post\/2010\/08\/tv-audiences-heres-pole-position\/","title":{"rendered":"TV Audiences, Here&#8217;s <i>Pole Position<\/i>"},"content":{"rendered":"<p>Ms. Blue pointed out a great Atari commercial that has been online for a while, but which is particularly appropriate to mention here: <a href=\"http:\/\/www.youtube.com\/watch?v=Om84Zc4-KcQ\">A TV ad for <i>Pole Position.<\/i><\/a> (The name of this blog does in fact refer to that game.) A few notes about this amazing TV spot:<\/p>\n<p>&#8211; There&#8217;s an amusing jab at corporate executives, people who &#8220;stop exciting things from happening.&#8221; Even though the makers of the commercial may not have known or cared, this no doubt resonated among programmers at Atari.<br \/>\n&#8211; &#8220;Muffy, Buffy, Biff Junior, and I &#8230;&#8221; Nuff said.<br \/>\n&#8211; The family&#8217;s incredible, fun experience begins as they are picked up by the hand of god, which also destroys their car.<br \/>\n&#8211; There&#8217;s an amazing, rocking song called <i>Playing Pole Position.<\/i> Or maybe <i>Playing Poh-oh-oh-ol, oh-oh-ol, ole Position.<\/i><br \/>\n&#8211; The ad is for the Atari 5200 version of the game. The original was a 1982 arcade game by Namco, later licensed to Atari; there are ports for the Atari 2600 and many other platforms.<br \/>\n&#8211; Although the billboard in the ad has something on both its front and its back, the Atari 5200 game&#8217;s billboards are all blank. The arcade game&#8217;s billboards featured one of the first examples of in-game advertising.<br \/>\n&#8211; The ad suggests that four people can play at once, particularly if you&#8217;re thinking of today&#8217;s racing games (or even <i>Mario Kart<\/i>), but the Atari 5200 <i>Pole Position,<\/i> like the arcade game, is for one player only.<br \/>\n&#8211; A few seconds from the end, you can see where they got the idea for the Segway.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ms. Blue pointed out a great Atari commercial that has been online for a while, but which is particularly appropriate to mention here: A TV ad for Pole Position. (The name of this blog does in fact refer to that game.) A few notes about this amazing TV spot: &#8211; There&#8217;s an amusing jab at &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/nickm.com\/post\/2010\/08\/tv-audiences-heres-pole-position\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;TV Audiences, Here&#8217;s <i>Pole Position<\/i>&#8220;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[17,11,19],"class_list":["post-1077","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-digital","tag-games","tag-video"],"_links":{"self":[{"href":"https:\/\/nickm.com\/post\/wp-json\/wp\/v2\/posts\/1077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nickm.com\/post\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nickm.com\/post\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nickm.com\/post\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nickm.com\/post\/wp-json\/wp\/v2\/comments?post=1077"}],"version-history":[{"count":4,"href":"https:\/\/nickm.com\/post\/wp-json\/wp\/v2\/posts\/1077\/revisions"}],"predecessor-version":[{"id":1081,"href":"https:\/\/nickm.com\/post\/wp-json\/wp\/v2\/posts\/1077\/revisions\/1081"}],"wp:attachment":[{"href":"https:\/\/nickm.com\/post\/wp-json\/wp\/v2\/media?parent=1077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nickm.com\/post\/wp-json\/wp\/v2\/categories?post=1077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nickm.com\/post\/wp-json\/wp\/v2\/tags?post=1077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}