Crazy idea? Of course. And yet Zach Whalen has been doing it, quite successfully, on Tumblr. For instance, here’s his brand-aware version of Brion Gysin’s permutation poem:
And his speedrun of Lexia to Perplexia:
Not to mention the excellent staticy CRTs, captured from films and TV, not to mention the exquisite and worth-the-trip Zen for GIF.