The Future of Newspapers

Saturday 12 June 2010, 2:16 pm   ///  

If you want to know about the future of newspapers, you might look at the ones that are thriving rather than the ones that are struggling or collapsing. I learned recently that there is at least one fairly new, very successful newspaper company – Metro International. With a price point of zero for their tabloids, they offer advertising-rich layouts and tiny stories that (for clarity’s sake) don’t jump to other pages. It’s the newspaper equivalent of that gag on Suck.com where Terry drew a Web page full of advertising that had a tiny “content banner.” (Wish I could find it … but at least Suck.com is still online, for those who want to look.) Having recently read about this newsprint wunderkind, I picked up this weekend’s issue to see what they actually write Metro stories about…

My friend’s cat.

2 Comments »

  1. Save a copy! I don’t have one!

    Comment by Jason Scott — 2010-06-12 @ 4:19 pm
  2. I bet that the Metro has an amazing software platform that automates a huge amount of localizing and laying out their papers. My guess is that there is a central database of articles with a layer of editorial logic that filters and selects for local interest / optimal advertising.

    Not quite the “daily me” but maybe the “daily my area code”?

    Comment by Kevin — 2010-06-12 @ 4:41 pm

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